Portfolio Highlights
I build strategic growth that connects data, content, and people.
6+ years across CRM, analytics, content, and brand, turning insight into action.
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Exploratory visualizations using Tableau, Excel, and Python.
Interactive Tableau dashboard exploring ridership patterns across hours, seasons, and weather conditions
View DashboardData story examining the impact of shipping time guarantees on return rates across top-selling categories
View DashboardComprehensive breakdown of product performance metrics and category insights
View DashboardAdvanced analysis comparing casual vs registered riders across weather conditions and seasons
View DashboardI'm a marketer who gets energized by turning messy data into clear stories. Whether I'm building a dashboard that actually makes sense, mapping out a customer journey, or crafting content that builds real trust, I love the process of making complex things simple.
My background spans SaaS, retail, and healthcare, where I've learned that the best growth strategies happen when you combine solid analytics with creative thinking. I just finished my MBA at Babson with a focus on business analytics and machine learning.